Upside-Down American Dream

April 07, 2013, 12:00 AM   |   posted by in Filmmakers


For most, Pablo Ferro is not a household name. Director Richard Goldgewicht was fascinated with the story—Ferro came to America from Cuba with no shoes. Ferro’s story is “kind of an upside-down American Dream,” says Goldgewicht.

Goldgewicht first met Ferro, the title designer for more than 90 films, 10 years ago when working on a TV show that included a segment on Ferro. The program did not get picked up, but Goldgewicht was able to salvage enough material to make a seven-minute short about this “unknown artist who was behind so much pop art for 50 years,” says Goldgewicht. “He specialized in something that was so unique.”

Ferro made his mark in the film industry with Stanley Kubrick’s “Dr. Strangelove,” using what would become the Ferro trademark—elongated hand-drawn lettering in the title sequence.

The artist always positioned himself in a private way. He was lucid and mysterious, notes Goldgewicht, so much so that after 40 interviews of Ferro’s friends, family and ex-lovers he still didn’t know that much about his subject. After every interview, he realized that he “would always meet a different man.” Depending on who he was talking to, their stories of Ferro would vary widely.

One thousand pages of transcript later, Goldgewicht finally set to work on his biopic.

It was a difficult story to tell, but Goldgewicht decided to use animation to tie it together. He worked from Los Angeles with an artist from New York that he never met. Through Skype, emails and electronic file transfers the project was completed on budget. The animation just fit with the 1960s drug-fueled culture. As a Brazilian, Goldgewicht notes, the ’60s in New York “would be pretty cool. I was attracted to the music and the culture. Pablo very much represents the ’60s.”

After working on this feature, Goldgewicht hopes that the audience will share his enthusiasm for the subject and the film. “It’s a long process … that wasn’t financially feasible or sensible,” he admits. “But it was a labor of love.”

—Anne M. DiTeodoro
Photo by Tim Safranik

PDF  Download Related PDF [1.9 MB]

Related Screenings:
04/06/13 @ 2:20 PM – Pablo
04/07/13 @ 5:00 PM – Pablo

Permalink  [Permalink]

Download The Daily

Check out the latest festival highlights and goings on in the print edition of The Daily.

View Now

CIFF Tweets

Nice! RT@AirportInfiniti Can you picture a better scene than you arriving to @CIFF in a #free Infiniti? You can here.

about 7 hours ago   .   Reply   .   Retweet   .   Favorite

CIFF Facebook Posts

Our friends at Maserati of Cleveland are giving away four #CIFF39 Opening Night tickets + a Maserati for the weekend! Get the full info here:

about 10 hours ago   .   Link

CIFF on YouTube All Videos


Between Two Films.


CIFF 38 Daily Buzz Day 13 Wrap Up


Meet the Filmmaker with Michele Josue, Judy & Dennis Shepard from "Matt Shepard is a Friend of Mine"

Tickets On Sale to the General Public Friday, March 6th >

Tickets On Sale to the General Public Friday, March 6th

CIFF39 tickets will go on sale to the general public Friday, March 6th at 11:00 a.m.

Tickets on Sale to Members Friday, February 27th >

Tickets on Sale to Members Friday, February 27th

CIFF39 tickets go on sale to MEMBERS ONLY February 27th at 11:00 a.m. Join or renew today!

Sign up for our email newsletter

  • facebook
  • twitter
  • instagram
  • youtube
  • flickr
  • foursquare
  • iphone
  • android