March 30 – April 10
At Tower City
Only CIFF members can login. Join now for enhanced web features, discounts and dibs on tickets, advanced mailings and more!join
Events + Updates
April 07, 2013 | posted in Filmmakers
For most, Pablo Ferro is not a household name. Director Richard Goldgewicht was fascinated with the story—Ferro came to America from Cuba with no shoes. Ferro’s story is “kind of an upside-down American Dream,” says Goldgewicht.
Goldgewicht first met Ferro, the title designer for more than 90 films, 10 years ago when working on a TV show that included a segment on Ferro. The program did not get picked up, but Goldgewicht was able to salvage enough material to make a seven-minute short about this “unknown artist who was behind so much pop art for 50 years,” says Goldgewicht. “He specialized in something that was so unique.”
Ferro made his mark in the film industry with Stanley Kubrick’s “Dr. Strangelove,” using what would become the Ferro trademark—elongated hand-drawn lettering in the title sequence.
The artist always positioned himself in a private way. He was lucid and mysterious, notes Goldgewicht, so much so that after 40 interviews of Ferro’s friends, family and ex-lovers he still didn’t know that much about his subject. After every interview, he realized that he “would always meet a different man.” Depending on who he was talking to, their stories of Ferro would vary widely.
One thousand pages of transcript later, Goldgewicht finally set to work on his biopic.
It was a difficult story to tell, but Goldgewicht decided to use animation to tie it together. He worked from Los Angeles with an artist from New York that he never met. Through Skype, emails and electronic file transfers the project was completed on budget. The animation just fit with the 1960s drug-fueled culture. As a Brazilian, Goldgewicht notes, the ’60s in New York “would be pretty cool. I was attracted to the music and the culture. Pablo very much represents the ’60s.”
After working on this feature, Goldgewicht hopes that the audience will share his enthusiasm for the subject and the film. “It’s a long process … that wasn’t financially feasible or sensible,” he admits. “But it was a labor of love.”
—Anne M. DiTeodoro
Photo by Tim Safranik
Download Related PDF [1.9 MB]
Check out the latest festival highlights and goings on in the print edition of The Daily.
ATTN FILMMAKERS: Our #CIFF40 earlybird deadline is coming up on Monday, August 31st. Don't miss out on more than $85K available in cash prizes and screening to the best audience in the world! Get full info on submitting your film today: http://www.clevelandfilm.org/call-for-entries
5 days ago . Link
CIFF40 :: Save the Dates
CIFF40 will take place March 30 - April 10, 2016 at Tower City Cinemas and neighborhood screening locations!
Become A CIFF Member
We have five different levels of membership to choose from, so find the one that best fits your film appetite!