The Cleveland International Film Festival promotes artistically and culturally significant film arts through education and exhibition to enrich the life of the community.
March 30, 2016 | posted in
Over the years, there have been multiple technical advancements for the Cleveland International Film Festival. This year, guests will notice something new as soon as they head toward the Tower City Cinemas walkway.
“The design of the lobby is now spilling out into the walkway, with grid, lights, and TVs,” explains Mallory Martin, director of programming and projection, Cleveland International Film Festival. “The Daily Schedule and Stand By Wall are now digital and will be displayed on multiple flat screens.”
Wayfinding has gotten easier, too. “Patrons will see a cleaner, easier-to-read display in the walkway and lobby” to help them get to the right color-coded theaters. Monitors in the walkway and above the box office will clearly display the theater colors. Look left and right for two additional screens displaying only those films playing on that side of the theater.
The information is pulled directly from clevelandfilm.org, so screens will mirror the schedule that patrons see online. Picture them looking … “more like airport departure displays than scoreboards,” says Martin.
Patrons are sure to find the updated, shiny new look easier to follow, but Martin also notes, “going digital dramatically makes operations easier on CIFF staff. For years, a staff member would have to manually re-alphabetize and tape updates to the Stand By Wall a few times a day. “Digital means real time,” she says, “which means more accurate and updated information.”
Martin sends a shout-out to the partners—web design firm FORM and audio/visual company Colortone Staging & Rentals. “We’ve had long, outstanding relationships with both, and without them, none of this would have happened this year,” she says.
—Anne M. DiTeodoro
If you missed our Live Get Shorty, sponsored by Huntington National Bank, not to worry! You can still access the program through Sunday, February 28th at 11:59 PM ET. Get full info and make plans to participate: https://www.clevelandfilm.org/festival/events
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If you missed our Live Get Shorty, sponsored by @Huntington_Bank, not to worry! You can still access the program through Sunday, February 28th at 11:59 PM ET. Get full info and make plans to participate: https://t.co/cBXjKQDtlO https://t.co/HsVH9bMsh3
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