Cleveland International Film Festival } March 22 – April 1, 2023 } Playhouse Square

World's Best Commercials

Year: 2003
Run Time: 80 minutes

Time was, people went to the movies to escape advertising, but no more. Even if you're lucky enough to arrive at the cinema late and miss a bunch of Sierra Mist and Fandango ads just before the trailers, Hollywood glommed onto the idea of "product placement" long ago, so you'll see brand labels flashed at the camera by James Bond or Charlie's Angels at every opportunity (though we were pleasantly surprised to see that nobody in "Pirates of the Caribbean" wielding a Macintosh computer). Well, at this CIFF tradition we guarantee you'll see ads. Nothing but ads. These are the finalists in the International Advertising Awards, the annual Cannes Lions (celebrating it's 50th anniversary), which bring submissions from all over the globe. These commercials display astonishing wit, simplicity, complexity and ingenuity, and - unlike the American networks - we present them in their original form, uncut and not interrupted by commercial breaks or by superfluous chatter from Dick Clark or the "whaaasuuup!" guys. Buy your ticket early, because this CIFF program invariably sells out.

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