Run Time: 90 minutes
Comedian and performance artist Amir Asgharnejad was known online for his viral videos of provoking fights with strangers and other outrageous public stunts. After he caught the attention of an advertising agency, the creative directors formed a campaign around Amir and his virtual persona. Looking to market their product as edgy and dangerous, they positioned Amir to become the new face of a well-known energy drink—before things started to fall apart. DRIB is a meta-cinematic recreation of these bizarre yet true events, with Amir playing himself. A mix of interviews, reenactments, and creative control issues between Amir and the film’s director, DRIB is a hilarious satire that deconstructs corporate culture and advertising. To avoid a lawsuit, the filmmakers created their own energy drink “DRIB” to stand in place of the real brand. To further highlight the ridiculousness of the entire situation, “DRIB” is continuously advertised throughout the film, and to be honest, it looks awesome. (In English and Norwegian with subtitles) —G.S.
Tower City Cinemas
Monday, April 09, 2018 at 9:30 PM
Friday, April 13, 2018 at 7:45 PM
Kristoffer Borgli was born in 1985 in Norway. He has worked on narrative short films, music videos, and commercials in Europe and the U.S.
Magne Lyngner, Riina Spørring Zachariassen
Amir Asgharnejad, Brett Gelman, Annie Hamilton, Adam Pearson, Maurice Williams, Alexandra Marzella, Hugo Armstrong, Joe Hartzler