Cleveland International Film Festival } March 25 – April 5, 2020 } Tower City Cinemas

The Carter Effect


Year: 2017
Country: USA, CANADA
Run Time: 60 minutes

The Carter Effect
The Carter Effect
The Carter Effect
The Carter Effect

With their “Jurassic Park”-inspired logo, the Toronto Raptors entered the NBA in 1995. The first few years weren’t easy. It didn’t help that Toronto was a die-hard hockey city—basketball wasn’t even on their radar. But everything would change when Vince Carter joined the team in 1998. His impressive skills—particularly his superhuman slam dunk abilities—brought massive crowds to the Skydome, setting league attendance records. The excitement also expanded beyond sports, energizing the economy and the city’s entertainment culture as celebrities flocked to Carter’s nightclub. He also gave back to the community, building basketball courts around town. After several years of making it to the Playoffs, Carter was traded to the New Jersey Nets. Despite the departure, his impact on Toronto would never fade. In THE CARTER EFFECT, the basketball phenomenon’s inspiring story is passionately told, including an interview with Canadian rapper (and Raptors’ Global Ambassador) Drake. Like the many others who testify to Carter’s legacy in the film, Drake’s gushing enthusiasm and appreciation is a touching tribute to an extraordinary player who put basketball on the map in Canada. —E.F.

CIFF42 Screenings

Tower City Cinemas

Friday, April 13, 2018 at 9:30 PM

Saturday, April 14, 2018 at 1:10 PM

African Diaspora
The Sports Section

Nesnadny + Schwartz Portrait Documentary Competition


Sean Menard

Sean Menard is a film director and producer from Toronto, Ontario. His documentaries focus mainly on humans who make the extraordinary seem ordinary.

Fight Mom (2016), THE CARTER EFFECT (2017)

Aron Phillips

Tomasz Kurek

Sean Menard

Vince Carter, Drake, David Stern, Tracy McGrady, Michelle Carter-Scott

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