Hello Betty

Set in 1956, HELLO BETTY follows Emmi Creola, a talented copywriter who defies a male-dominated workplace by inventing “Betty Bossi”, a fictional housewife who becomes Switzerland’s culinary icon. As Betty’s popularity skyrockets, Emmi is thrust into the spotlight and struggles to balance the expectations of her public persona with her role as a wife, mother, and professional. A warm and humorous portrait of the 1950s, HELLO BETTY explores female ambition, identity, and the timeless tension between public image and private life.