The End (of the World as We Knew It)

For most alternative rock fans, the R.E.M. song “The End of the World as We Know It” is Michael Stipe's way of making sure that no one could ever remember all of his lyrics. But for alternative rock fans who lived in the Cleveland area between 1992 and 1999 this song could bring tears to your eyes. Those were the years that 107.9 The End rocked the airwaves of Cleveland. The End was not just a radio station; it was a movement. It gave a voice to thousands of teenagers and young adults who no longer had to wind their way around the radio dial through pop, oldies, and R&B. Its DJs surpassed the typical DJs of the time by bringing events to the people, creating a community of listeners brought together for what they believed was a common cause. Director Mike Wendt, through interviews with the most important on- and off-air personalities from the station, creates a strong statement on the demise of independent locally driven music radio and the rise of corporate playlist driven radio. After watching this film, you will agree that 1999 was THE END OF THE WORLD AS WE KNEW IT. – W.F.G.