About This Film
Festival Year: 2010
Run Time: 13 Minutes
Film Type: Short
Animated: No
Countr(ies): USA
Language: English
English Subtitles: No
Captions: None
Film Overview
The world has progressed at lightning speed over the past 100 years. To a fault, one could argue in light of the times. So, it's both oddly funny and fascinating to consider that Post Original Shredded Wheat, which has used the same single ingredient for over 100 years, ends up being one of the healthiest foods on your grocery shelf. In this short film, we take a peek into the PALACE OF LIGHT: the original Shredded Wheat factory, and see how the boss, Frank Druffel, puts the 'no' in innovation any way he can.